Alabama track and field achieves record revenue, outperforming SEC competition

After a year of financial turmoil related to COVID-19, Alabama’s athletics financial report is back on solid ground.

The school reported record first-year sales of $214.4 million after the major impact of the global pandemic rocked the collegiate athletics world. Expenditure also rose above pre-pandemic levels, but the athletics division still ended the fiscal year with a profit of $18.5 million, according to the financial report filed with the NCAA and obtained by AL.com through a request was obtained according to public records.

That surplus is earmarked to fund existing debt for completed construction projects, an Alabama spokesman said.

The $214.4 million in revenue would have been the third-highest nationwide in the last year before COVID-19, according to the USA Today database.

Alabama revenue increased more than $34 million for fiscal 2022, which spanned July 2021 through June 2022. The return to full-capacity stadiums and arenas fueled that upswing as ticket receipts soared from $7.4 million in 2021 to $44.2 million a year later. That figure of $44.2 million is almost $5 million more than revenue from last season, before the pandemic limited capacity to 20% at Bryant-Denny Stadium.

Looking purely at football, Alabama’s revenue hit a record $130.9 million (up from $110 million before the pandemic) with a $52.3 million profit used to fund the rest of the department contributed.

A few other SEC schools recently submitted their financial reports. Arkansas’ revenue was $152.5 million, while LSU brought in $199.3 million (compared to Alabama’s $214.4 million). Arkansas earnings were $8.2 million, while LSU earnings were $6.5 million (compared to Alabama’s $18.5 million).

school FB earnings total revenue overall profit
Alabama $130,868,208 $214,365,357 $18,483,446
LSU $95,104,156 $199,309,282 $6,538,893
Arkansas $83,679,224 $152,513,755 $8,194,714

Alabama’s 2022 recovery also came without the help of the SEC, which kept 2021 profitable. Each school received $23 million from the league, leaving Alabama in the black. Without them, Alabama’s athletics department would have lost $13.4 million in 2021.

Aside from ticket revenue, a few other items saw increases in 2022. Contributions rose $17.5 million to a record $52.3 million, while media rights saw a more modest increase of $2.9 million to $53.6 million.

When it comes to spending, the biggest increases have been directly related to the pandemic. Guarantees for non-conference games decreased from $306,433 excluding non-SEC football games for the 2020 season to $4.9 million for the 2021 season (fiscal year 2022). Recruitment travel was banned at the height of the pandemic, bringing those costs down to $734,399 before dropping back to $3.9 million as coaches and recruits were able to travel again.

The past three years of Alabama’s financials show a recovery

revenue 2020 2021 2022 change in 2022
1. Ticket Sales $39,360,461 $7,406,322 $44,211,016 $36,804,694
2. Direct government maintenance. $0 $4,417,782 $0 -$4,417,782
3. Tuition Fees $0 $0 $0 $0
4. Direct insistence. support $6,431,600 $7,436,011 $14,956,762 $7,520,751
5. Less – referrals to instit. -$5,423,655 $161,450 -$6,199,127 -$6,360,577
6. Indirectly insists. support $3,560,034 $2,991,279 $2,621,236 -$370,043
7. Guarantees $2,388,877 $20,480 $84,000 $63,520
8. Posts $19,699,667 $34,810,706 $52,330,947 $17,520,241
9. Benefits in kind $981,680 $829,500 $782,353 -$47,147
10. Third Party Comp $0 $0 $0
11. Media Rights $49,620,557 $50,750,672 $53,614,078 $2,863,406
12. NCAA distributor $749,569 $3,056,420 $2,975,875 -$80,545
13. Conference Distribution $11,934,414 $39,855,781 $12,223,365 -$27,632,416
14th program, sale of new products $9,912 $3,826 $6,455 $2,629
15. Royalties, Licensing, Advertisements $13,020,960 $14,064,127 $15,160,050 $1,095,923
16th Sports Camp rev. $319,587 $852,174 $1,878,146 $1,025,972
17. Foundation/Investment $8,669,964 $4,419,683 $7,793,087 $3,373,404
18. Miscellaneous $36,744,898 $4,663,326 $5,126,095 $462,769
19. Bowl Earnings $1,682,163 $4,383,647 $6,791,019 $2,407,372
TOTAL OPERATING INCOME $189,282,549 $179,800,409 $214,365,357 $34,564,948
Costs 2020 2021 2022 2022 difference
20. Student Aid $17,365,698 $18,482,839 $18,952,318 $469,479
21. Warranties $4,583,000 $306,433 $4,963,000 $4,656,567
22. Coach Salaries $30,821,496 $34,207,110 $35,145,423 $938,313
23. Third Party Salaries $0 $0 $0 $0
24. Auxiliary Staff Compensation $32,183,991 $31,289,252 $34,278,979 $2,989,727
25. Third Party Support Comp. $0 $0 $0 $0
26. Strictness $850,044 $993,680 $612,003 -$381,677
27. Recruitment $3,396,572 $734,399 $3,824,089 $3,089,690
28. Team Travel $5,464,311 $6,532,726 $7,079,927 $547,201
29. Equipment $3,448,983 $3,091,793 $3,228,551 $136,758
30. Gaming Costs $8,048,587 $4,593,765 $9,054,652 $4,460,887
31. Fundraising/Marketing $3,718,321 $2,680,210 $4,768,059 $2,087,849
32. Sports camp $725,324 $374,719 $788,310 $413,591
33. Ghost Groups $512,024 $204,408 $606,206 $401,798
34. Debt service, lease, rent $23,822,661 $23,882,312 $22,395,628 -$1,486,684
35. Direct overhead, admin. $9,327,264 $12,655,492 $14,577,963 $1,922,471
36. Indirect institutional support $3,560,034 $2,991,279 $2,621,236 -$370,043
37. Medical Expenses, Insurance $3,022,769 $7,689,965 $4,028,239 -$3,661,726
38. Membership Fees $160,549 $377,565 $327,931 -$49,634
39. Meals $854,409 $775,044 $918,301 $143,257
40. Other expenses $17,356,340 $11,814,678 $18,502,145 $6,687,467
41. Bowl Cost $2,921,416 $4,212,006 $7,292,345 $3,080,339
business expenses $173,141,125 $170,191,728 $195,881,911 $25,690,183
BENEFIT $16,141,424 $9,608,681 $18,483,446 $8,874,765

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